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 Welcome to Strategic Alliances, your do-it-yourself guide to using other businesses to boost your profits. A strategic alliance is when you and another business go into a loose partnership, and help each other make extra profits. For example, a tree lopper may refer work to a lawn mower, and vice versa. They may give each other 10% of the price tag of any referred work. Suddenly, each has a ‘scout’ working for them. The number of suppliers the tree lopper may do this with is unlimited, although it’s probably wise to work with only one of each type of business.
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